Audi drives new dealership strategy with iPad app
Audi of America has launched a new iPad application to promote its 2011 A8 vehicle and drive foot traffic to its dealerships.
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Does the Thanksgiving weekend really matter for luxury brands?
Black Friday and Cyber Monday represent major fulcra in mass-market sales strategies, but some observers doubt Thanksgiving weekend’s significance for prestige brands.
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Ritz-Carlton pushes seasonal travel perks to lift holiday bookings
Ritz-Carlton is boosting its holiday reservations via a variety of fall and end-of-year themed packages.
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Bentley maintains bespoke emphasis with 2012 coupe
British automaker Bentley is offering 14 customizable design options in its 2012 Continental Flying Spur.
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Richemont, Dolce & Gabbana, Tod’s and Jean Paul Gaultier – News briefs
Today in luxury marketing – Richemont shines as Asians splash out on Cartier; Models replace Madonna for the spring Dolce and Gabbana campaign; Tod’s sees excellent 2011 results, shares up.
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Seeking nominations for Luxury Marketer of the Year
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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How mobile can enhance the holiday shopping season
This holiday season the game has changed as retailers bring their brand and store to the consumers’ palm.
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