Zegna engages savvy male consumers through Google+ campaign
Italian fashion house Ermenegildo Zegna is upping its social media strategy through the launch of a new Google+ channel called “Zegna: The Modern Man’s Manual” to engage male consumers in an online fashion dialogue.
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Audi bolsters mobile ad placement with video
German automaker Audi is targeting users of the TV.com iPhone application through banner and video advertisements that lead to optimized content that guides users to the brand’s mobile site.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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News Feed optimization is the core of Facebook marketing: ad:tech speaker
NEW YORK – An executive at the ad:tech 2012 conference said that 40 percent of Facebook users’ time is spent on their News Feed according to comScore. Therefore, News Feed optimization is essential to draw users into the brand world.
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Bergdorf Goodman reaches affluent homes via holiday catalog
New York-based department store Bergdorf Goodman is looking to boost holiday sales through a direct mail catalog meant to lure affluent recipients to the in-store experience.
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Tailor social strategy to one stage in customer journey: Forrester exec
NEW YORK – A Forrester executive at the ad:tech 2012 conference said that despite challenges marketers face in measuring social media, a way to justify its use within a company is to concentrate social efforts on one step in the customer journey.
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Broaden ad-targeting funnel to increase ROI: ad:tech exec
NEW YORK – An executive at the ad:tech 2012 conference said that it is possible for marketers to grow their ad-targeting audience in both size and precision to increase ROI.
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Hermès, Diane Von Furstenberg, Derek Lam and McLaren – News briefs
Today in luxury marketing: Hermès sales growth accelerates; Diane Von Furstenberg adorns Australia’s luxury island with a touch of high-fashion; Labelux sells Derek Lam business; British man sells his McLaren F1 for over $5.5 million.
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How can mobile display make real money?
Despite all the excitement about mobile advertising in the press this year, the price of mobile ads remains very low.
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