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Audi attracts feminine consumers with geotargeted banner ad – Luxury Daily

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January 30, 2015

Audi’s autonomous Audi A7

Audi’s autonomous Audi A7

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Kering continues to champion women’s rights with UK charter
French luxury conglomerate Kering’s corporate foundation is extending the impact of its female-focused efforts with a new charter between the company’s United Kingdom brands and non-governmental agency Women’s Aid.
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Fashion marketing calls for a non-linear approach
NEW YORK – Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.
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Bulgari celebrates Italian culture with museum exhibit
Bulgari is partnering with Italian curators to put on an exhibit dedicated to celebrating classic Italian fashion during the mid-twentieth century.
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Automakers, designers top affluents’ top luxury brands: report
Affluents define luxury products as both expensive and possessing quality, according to a new report from the Shullman Research Center.
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Auberge Resorts enters real estate with permanent residences
Auberge Resorts will no longer only serve the short-term vacationer, but will now host permanent residents at its first ever real estate location in Fort Lauderdale.
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Royal Copenhagen explores its past and present in annual catalog mailer
Danish porcelain maker Royal Copenhagen is highlighting its heritage with a magazine-style catalog accessible to both online and print audiences.
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Audi attracts feminine consumers with geotargeted banner ad
German automaker Audi’s new mobile advertisement on The Cut features a glittery, pink aesthetic that is unusual for the brand.
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Veuve Clicquot, Tesla, Goyard and Comité Colbert – Live news
Luxury Daily’s live news from Jan. 29 – Veuve Clicquot extends Champagne’s mutlifaceted appeal to sports, games; Tesla dispels electric vehicle myths with “insane mode” video series; Goyard marches through Hong Kong mall to spur interest; Comité Colbert inspires future generation via luxury career days.
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Alibaba, luxury gifting, Russians and Bentley – News briefs
Today in luxury marketing – Alibaba in hot water with Chinese regulators; Apple takes top gifting spot in China: report; The Russians aren’t coming, the Russians aren’t coming; Bentley names industry veteran Winkler to head Americas unit.
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Reactions to Google’s mobile-friendly search changes
Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.
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Technology and touchdowns: How mobile is changing the game
It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.
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