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Audi advocates for everyday and extreme use in new ad – Luxury Daily

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August 15, 2016

Audi A4

Audi A4

Emerging markets due to overtake Europe as luxury goods revenue leader by 2020: report
Due to the resiliency of developed economies, the global market for luxury goods is expected to be valued at $374.85 billion by 2020, according to a report from Transparency Market Research.
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Dior highlights attention to detail in craftsmanship film
French couture house Christian Dior is taking a closer look at the minute movements of its artisans as they craft its timepieces.
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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
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Globalization, wealth creation spur demand for passport investment programs
Free trade developments have allowed businesses to operate in multiple countries with unprecedented ease, but businesspeople are still met with obstacles.
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Heritage Circle taps affluent Africans’ growing demand for prestige brands
Online retailer and members’ community Heritage Circle is celebrating the sophistication and achievement of high-net-worth African men by positioning its retail experience as inspirational over transactional.
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Top 5 brand moments from last week
To stand out from the rest, auction houses, watchmakers and fashion brands all showcased the engagement capabilities inherent to new media.
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Welcome to the new Luxury Daily
Dear reader, it is official. Luxury Daily, the world’s leading luxury business publication, has launched its redesigned Web site and newsletter, both newly enhanced services to empower our readers to make smarter decisions on luxury strategy, tactics and execution.
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Audi advocates for everyday and extreme use in new ad
Volkswagen-owned Audi is changing the perception of its vehicle line with an extreme new advertising campaign.
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Nordstrom, Vivienne Westwood, Ritz-Carlton and Tesla – Live news
Luxury Daily’s live news from Aug. 12 – Nordstrom Q2 earnings beat expectations, bolstered by Anniversary Sale; Vivienne Westwood unites men’s and women’s collections under one label; Ritz-Carlton Dallas promotes restful night with sleep-inducing services; Tesla opens first flagship store in San Francisco.
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Store closures, South Korea, jewelry and Miami real estate – News briefs
Today in luxury marketing – Why luxury groups shouldn’t rule out store closures; Burberry and Kering best positioned to tap South Korea; Jewelry shines in tough times; Brash Trump disciple shakes up Miami’s luxury real-estate market.
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5 trends shaping in-app advertising
The consumer now spends an enormous amount of time on mobile. Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web.
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