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Audi A3 challenges the given with dual publication effort on mobile – Luxury Daily

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February 10, 2015

Bre Pettis for Audi A3's The Challengers

Bre Pettis for Audi A3’s The Challengers

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Barneys brings Britain stateside with Burberry capsule collection
Department store chain Barneys New York is capturing Burberry’s British appeal through digital efforts for an exclusive menswear capsule with the brand.
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Zegna appeals to modern trendsetters with active campaign
Italian menswear label Ermenegildo Zegna is showing the range of motion achievable in its tailored Z Zegna sportswear collection through a series of social videos.
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Swarovski flaunts virtuosity of crystal cuts in film, theater works
Precision cut-crystal maker Swarovski is going behind-the-scenes of the feature film “Jupiter Ascending” to showcase the use of more than 1 million of its cuts as props and costume decoration.
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Quintessentially Lifestyle caters to cigar lovers with new partnership
Luxury lifestyle management and concierge service provider Quintessentially Lifestyle is partnering with premium cigar brand Oettinger Davidoff to offer a dedicated service to cigar aficionados.
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Dornbracht blends technology and design for intuitive water fixtures
German faucet and fixture brand Dornbracht is making running water more high-tech with a new Smart Water system.
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Maserati proves abilities with test drive in snowy weather
Italian automaker Maserati is partnering with select hotels in Aspen, CO to give locals and tourists the opportunity to test new all-wheel drive vehicles in harsh winter conditions.
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Advertisers align with Tatler’s societal roots in February edition
Chanel and Tiffany & Co. were among the luxury advertisers to show that they are in the top of the class in the February issue of Condé Nast-owned Tatler.
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Audi A3 challenges the given with dual publication effort on mobile
German automaker Audi is seeking those who challenge tradition through a mobile banner advertisement on the tablet-enabled version of The New York Times.
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Net-A-Porter, Baccarat Hotel, Sotheby’s and Braccialini – Live News
Luxury Daily’s live news from Feb. 9 – Net-A-Porter honors women with photo campaign; Baccarat Hotel sells for $2M per room; Sotheby’s opens new Italian office in Rome; Braccialini congratulates Grammy performers.
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Missoni, affluent consumers, San Antonio real estate and luxury – News briefs
Today in luxury marketing – Rumors of issues at Missoni deepen; Rushing to cater to America’s rich; Luxury home sales pick up speed in San Antonio; Top 10 risks for the luxury industry.
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3 landscape-changing media trends to watch this year
The rapidly fragmenting media landscape and explosion of programmatic buying are spurring significant changes in the media industry.
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