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AT&T puts its chips in connected car technology
AT&T’s latest round of investments evince a serious interest in emerging connected car technology, and include a partnership with Honda during a time when the auto manufacturer is making similar forward-looking investments.
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E! News rolls out Snapchat and 360-degree Golden Globes coverage
E! Network is bringing a bit of extra pizzazz to its coverage of this year’s Golden Globes with the addition of red carpet-focused episodes of its Snapchat show The Rundown as well as live 360-degree immersive video during the event.
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Equinox continues irreverent out-of-home and social media campaign
Luxury fitness brand Equinox is following up its well-publicized and controversial Commit to Something campaign with a new campaign under the same banner, which re-envisions its ethos while also betting heavily on social.
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TomTom joins bevy of fitness apps debuting in the new year
In the wake of millions of New Year’s Resolutions being made, consumer electronics company TomTom is releasing an application that will try to rival the numerous other fitness apps vying for increased consumer attention.
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