Ralph Lauren, Tiffany reinforce luxury image via US Open sponsorship
Ralph Lauren, Tiffany & Co. and other brands are reaffirming their luxury status as sponsors of the 2013 United States Open tennis championships Aug. 26 – Sept. 9.
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Montblanc honors Civil Rights Movement with special-edition text
Montblanc, maker of writing instruments and watches, is honoring the Civil Rights Movement and the 50th anniversary of the March on Washington by partnering with Thornwillow Press, publishers of handcrafted, limited-edition books.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Burberry pushes iconic products via weather-themed email
British fashion house Burberry is promoting its iconic trench coats and other waterproof products through a weather-themed email campaign to get consumers out of the summer mindset.
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VIA International offers turn-key home technology for luxury homeowners
Newly-formed VIA International is now the country’s largest full-service home technology provider for luxury homeowners after the merger of six smaller home technology firms.
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BMW transforms reach of i series with BMW i8
German automaker BMW is augmenting the i series mission of sustainability with the debut of the BMW i8 at the Frankfurt International Motor Show Sept. 10 that targets racing fans and environmental enthusiasts.
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Omega displays dedication to craft in Singapore exhibit
Swiss watchmaker Omega is attracting Asian consumers through a temporary museum installation in a popular Singapore shopping center that showcases the brand’s devotion to craft.
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Coo Boutique entices luxury travelers with guides, perks
Social-trip planning platform Coo Boutique is aiming to attract luxury travelers tight on time with travel insights from experts, recommendations from friends and exclusive incentives.
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Aston Martin boosts exposure via Instagram account launch
British automaker Aston Martin launched an Instagram page to succinctly portray its activities via social media and reach an audience more inclined to browse images.
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Saks, Swarovski, Tesla and luxury automakers – News briefs
Today in luxury marketing – Vendors ponder future with HBC-owned Saks; The new Swarovski gang for spring; Tesla market value rises to $20B on EV optimism; Men prefer luxury brands, women favor imports when shopping for new cars.
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Is texting going extinct?
What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.
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