Hermès, LVMH courtroom battle dubbed personality clash
Hermès’ lawsuit against LVMH Moët Hennessy Louis Vuitton and the conglomerate’s subsequent complaint towards the French leather-to-ties-and-scarves giant is likely a power-play between industry personalities and not a game-changer for the luxury sector, experts say.
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Dior unleashes exclusive video series through online magazine
French fashion label Christian Dior is giving consumers a glimpse into the brand world through a Web documentary video series called Lady Dior starring ambassador Marion Cotillard that it is releasing through DiorMag.
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Aston Martin solidifies lifestyle status via iPad magazine
British automaker Aston Martin is increasing its lifestyle status through a digital magazine that promotes its vehicles and brand culture through content and advertisements from luxury brands.
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Gucci emphasizes brand allure in fragrance video
Italian label Gucci is capturing the appeal of life in Hollywood from a celebrity’s point of view in a short film featuring Premiere fragrance ambassador and actress Blake Lively.
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Hublot ups brand awareness via cruise line partnership
Swiss watchmaker Hublot is increasing brand awareness to affluent travelers through branded wall clocks on Seabourn ships as the new official timekeeper of the cruise line.
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Video, event marketing spearheads Caruso property marketing
Caruso Affiliated is leaning on video and event marketing to push its new Los Angeles property in an effort to sell the luxury lifestyle as much as the actual property.
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Wealthy Chinese, Bergdorf, London real estate and Ritz-Carlton – News briefs
Today in luxury marketing – Bergdorf completes men’s revamp; Luxury firms lavish perks on China VIPs; London luxury homebuilding to jump 70 percent on foreigner cash; Luxury real estate in trouble: Ritz-Carlton extends deadline to end management of Kapalua property.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Desktop dollars for mobile pennies?
With so many getting so down on the future of mobile advertising, the time is ripe for the optimistic among us.
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