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Aston Martin, Audi star in first Robb Report all-interactive ad mobile issue
Robb Report magazine’s October iPad issue is the first time that every advertisement in the digital edition has some type of interactive feature to further engage readers with brands such as Audi, Mr. Porter and cover star Aston Martin.
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Hugo Boss repositioning itself as purveyor of customized luxury?
German fashion house Hugo Boss is positioning itself as an authority of bespoke form and shape and hooking consumers in-store for suit fittings with its ultra-luxury Boss Selection Tailored Line as bait.
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Bergdorf tries on shoppable video to entice younger 5F audience
Department store Bergdorf Goodman is using a shoppable video to increase the hype surrounding its younger 5F collection to likely increase ecommerce sales.
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Cause-related programs good to salve self-indulgent purchases
Luxury marketers tend to host events or team-up with charities to create a halo effect around themselves, and some experts believe that affluent consumers respond quite well to this strategy.
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Le Cirque makes first Asian venture with the Leela Palace New Delhi
New York-based fine-dining group Le Cirque is expanding business and aiming to tap into a hot market by opening its first restaurant in Asia at The Leela Palace New Delhi hotel in India.
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Dolce & Gabbana, Harvey Nichols and Christian Lacroix – News briefs
Today in luxury marketing – Dolce & Gabbana closing its D&G line; Harvey Nichols to open Hong Kong flagship; Luxury shoemaker Ferragamo in jewelry debut.
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India’s irony: Mom-and-pop shops control destiny of global brands
During a recent trip to India to explore the shopper marketing and mobile landscape, I was initially shocked by how the corporate world responds to the clock.
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