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11 key consumer trends
luxury brands should watch in 2011

As 2010 comes to a
close and 2011 is on the horizon, there are 11 key trends to watch for in the
New Year, according to trendwatching.com.

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Reading between the
headlines: Making sense of the news in 2010 

Reading between the
2010 Luxury Daily headlines shows that high-end marketers were increasingly
interested in ramping up their social media strategies in 2010 and that they
will continue to do so in 2011.

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Aston Martin aims to
differentiate brand via iPhone application 

British ultra-luxury
auto brand Aston Martin is targeting tech-savvy consumers with a branded iPhone
application that delves into its unique manufacturing process.

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How luxury marketers
can engage women via online video: study 

Luxury brands need to
integrate a more nuanced approach to connecting with female consumers via
online video to make the most of the channel, according to Nielsen Co.

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Saks Fifth Avenue,
Hugo Boss, BMW and iPad sales – News briefs 

Today in luxury
marketing – State statutes could complicate Saks takeover; Orlando Bloom’s Boss
Orange fragrance ad campaign revealed; BMW splits from Oracle after huge
America’s Cup win.

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Luxury Daily offices
closed on New Year’s Eve 

The Luxury Daily
office is closed Friday, Dec. 31 in observance of New Year’s Eve.

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Five mobile commerce
predictions for 2011

‘Tis the season for
predictions, so I thought I would share a few thoughts on what to expect with
mobile commerce in 2011.

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read the entire story on Luxury Daily

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