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Armani encourages gift buying through mobile ad – Luxury Daily

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December 9, 2014

Luca Dotto for Acqua di Gio

Luca Dotto for Acqua di Gio

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UK to surpass Italy, France as top European luxury market by 2018: report
While the United Kingdom is currently the third-largest luxury goods retail market in Europe, it is on pace to become number one in 2018, according to a new report by Conlumino.
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Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, NetJets, Hunton Powerboats, W magazine, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
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Prada, Versace curate digital museum for Milan landmark
Italian fashion houses Prada and Versace are helping to bring the Galleria Vittorio Emanuele II in Milan to an online audience with the curation of a digital project.
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Ritz-Carlton spearheads global initiative to extend impact
The Ritz-Carlton Hotel Company is the first founding partner of Impact 2030, a global project for corporate volunteering that will combine the joint efforts of many brands to tackle otherwise unattainable goals.
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Berluti crafts cartoon-inspired Christmas campaign
French menswear house Berluti is getting its consumers in a festive mood for the holidays with a cartoon-themed campaign.
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Auberge Resorts expands residence options with new collaboration
Small luxury hotel operator Auberge Resorts has created a partnership with Elite Alliance to offer owners the opportunity to experience Auberge locations all over the world.
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Armani encourages gift buying through mobile ad
Italian label Giorgio Armani is advertising its gift collections on the mobile site of New York magazine’s The Cut with a banner ad that clicks-through to holiday suggestions.
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Prada, Art Basel, Christie’s and Lexus – News briefs
Today in luxury marketing – Prada’s Patrizio Bertelli talks market readjustment; Art Basel Miami Beach grows as global attraction, cultural marketplace; Christie’s abrupt CEO exit to prompt auction house review; Lexus ponders drop-top options.
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Does mobile-first leave the customer behind?
As common sense as it may seem, mobile first is the wrong approach to take when designing for visual commerce elements such as video and spin photography.
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