Armani drives mcommerce via Vanity Fair takeover ad
Italian lifestyle brand Giorgio Armani is driving mobile commerce through a takeover advertisement on Condé Nast-owned Vanity Fair’s mobile Web site.
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Mercedes taps star power in Super Bowl commercial
Mercedes-Benz USA is tapping star power for its Super Bowl XLVII commercial with singer-songwriter Usher and model Kate Upton that will debut Feb. 3 during the broadcast on CBS.
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Nancy Gonzalez exhibits whimsy, inspiration via site redesign
Crocodile handbag designer Nancy Gonzalez redesigned its Web site to offer an all-encompassing introduction to the brand through content and images.
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Bentley entices affluent couples with Valentine’s Day gift ideas
British automaker Bentley Motors is enticing affluent consumers with a Valentine’s Day gift guide-themed email and online content through which they can locate gifts for a significant other.
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Thompson Hotels flaunts properties, culture via direct mail magazine
Thompson Hotels is taking a stance on subjects such as travel, culture, art, food and music through the spring 2013 edition of its direct mail magazine called “Room 100.”
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Fortnum & Mason asserts industry expertise via branded awards
British retailer Fortnum & Mason is asserting its culinary expertise through the first annual Food & Drink Awards program that marks the best media outlet or writer across 11 categories.
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Gucci, Valentino, Tahari and SIHH – News briefs
Today in luxury marketing – Gucci in the black with next fragrance launch; Valentino sells VIP perks with handbags amid slowdown; Tahari hires new chief executive; The face of the future.
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New MySpace mobile debut leaves plenty to be desired
As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.
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