BMW employs 360-degree campaign to push Olympic Team USA support
BMW of North America is in the midst of a 360-degree marketing campaign to push its first-time sponsorship of Team USA at the 2012 London Olympics with a television spot, social efforts, an on-site brand pavilion and dealership events.
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Tod’s launches Italian Modernism multichannel autumn/winter campaign
Italian leather brand Tod’s released its fall/winter 2012 multichannel advertising campaign that features images of the ideal male and female customer who mirror the brand DNA.
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Michael Kors highlights brand values in CSR effort
Fashion label Michael Kors is allowing its employees to volunteer for New York-based nonprofit God’s Love We Deliver during business hours to back the designer’s more than 20 years of support for the organization.
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Turnberry Isle ups the ante via weekend golf school
Turnberry Isle Miami is celebrating National Golf Month throughout August with an exclusive golf school eperience for which it is bringing in a professional teacher.
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Armani, Chanel kick off inaugural Architectural Digest tablet edition
Condé Nast’s Architectural Digest increased the breadth of its readership through its first digital version, revealing tablet-specific content and advertisements from brands such as Giorgio Armani, Patek Philippe, Bottega Veneta and Chanel.
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IWC aligns with sports challenges in online video series
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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LVMH, BMW, John Varvatos and The Plaza – News briefs
Today in luxury marketing – LVMH-backed fund to invest in PVR; BMW earnings fall 28 percent; John Varvatos launches boys with Peerless; Indian conglomerate buys New York’s Plaza Hotel.
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Mobile: Monetize or be cannibalized
For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.
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