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Are the days of cheap mobile search over? – Mobile Marketer

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May 27, 2016

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Are the days of cheap mobile search over? 
While Google’s recent AdWords update is receiving a warm welcome thanks to larger ad formats, fewer top paid placements means marketers will have to pay more to get noticed on mobile.
Please click here to read the story on Mobile Marketer

Microsoft tries to mitigate pitfalls of user-generated content
Microsoft and Best buy are partnering for a campaign to spread promotion and benefits of Microsoft Office through a user-generated campaign that maintains control of the campaign and prevents any rogue content from consumers.
Please click here to read the story on Mobile Marketer

Mobile location data is accurate up to 30 meters: report
While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers’ programs.
Please click here to read the story on Mobile Marketer

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