Are the days of cheap mobile search over? 
While Google’s recent AdWords update is receiving a warm welcome thanks to larger ad formats, fewer top paid placements means marketers will have to pay more to get noticed on mobile.
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Microsoft tries to mitigate pitfalls of user-generated content
Microsoft and Best buy are partnering for a campaign to spread promotion and benefits of Microsoft Office through a user-generated campaign that maintains control of the campaign and prevents any rogue content from consumers.
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Mobile location data is accurate up to 30 meters: report
While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers’ programs.
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