Cartier tailors catalog strategy for digital audience
French jeweler Cartier is adding digital calls to action to its jewelry catalog by releasing the latest one via email.
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Are tablet editions driving luxury print ad sales?
Print advertising is at a pivotal state as tablet editions offer brands an engaged pool of affluent readers to attract with digital ad enhancements.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Auberge pushes responsible luxury via Earth Month packages
Small luxury hotel operator Auberge Resorts is striving to brand itself as “responsible luxury” by offering special initiatives across its North American properties to celebrate Earth Month.
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Mercedes boasts E-Class Intelligent Drive in narrative videos
German automaker Mercedes-Benz is boasting the 2014 E-Class and its Intelligent Drive features through two television spots and a behind-the-scenes video showing the making of the commercials.
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McLaren picks digital for 12C Spider push in US market
British sports car manufacturer McLaren Automotive is showing off the 12C Spider in a new short film meant to spark interest among U.S. consumers as deliveries begin in North America.
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Armani, Gucci gain double exposure in W
Giorgio Armani and Gucci have prominent advertisements for their fragrances in the April issue of Condé Nast’s W, but upped exposure by placing apparel ads as well.
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Kering, Richemont, China and Egypt – News briefs
Today in luxury marketing – Kering acquires French crocodile tannery; Former Cartier PR director retires from Richemont; Changing China forces shifts in luxury strategies; Egypt raises customs on dozens of “unnecessary” luxury imports.
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What could keep smart watches ticking
Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?
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Why luxury brands skip the call to action in mobile banner ads
What we are noticing is that many luxury brands are choosing to skip the call to action in their mobile banner ads.
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