Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Are Snapchat, Facebook putting too big a focus on brands? – Mobile Marketer

By
July 15, 2015

snapchat discoverClick here to subscribe to Mobile Marketer for free

Are Snapchat, Facebook putting too big a focus on brands?
Snapchat and Facebook are looking to better serve marketers with recent updates that bring branded content to the top of social media feeds while still putting a focus on creating a less invasive experience for consumers.
Please click here to read the entire story on Mobile Marketer

App engagement surpasses desktop in US: comScore
The United States, Canada and Britain are now mobile-first – and increasingly mobile only – in terms of digital consumer behavior, but not all content is keeping up, according to a new report from comScore.
Please click here to read the entire story on Mobile Marketer

Maytag hits grand slam through social media integration
Home appliance brand Maytag is exhibiting its American heritage through an integrated campaign that includes a focus on social media channels featuring content surrounding Major League Baseball and real Maytag employees.
Please click here to read the entire story on Mobile Marketer

Elephant Bar drives 30pc of loyalty members into a location via geofencing
Restaurant chain Elephant Bar’s recent mobile campaigns have seen 30 percent of its rewards members visit a bricks-and-mortar location on the day they were targeted by a geofenced SMS message, proving the strategy’s call-to-action potential.
Please click here to read the entire story on Mobile Marketer

Retailers create conversation around first New York Fashion Week: Men’s
With the first New York Fashion Week: Men’s in full swing, a number of retailers and brands are taking the opportunity to reach out to their style-focused male audiences.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply