Bentley bolsters US Flying Spur launch via three-city tour
Bentley Motors is pushing the U.S. reveal of its new Flying Spur model among best prospects in the British automaker’s largest market by holding invitation-only events in three cities.
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Are luxury watchmakers missing out on mobile sales?
Hublot, Bell & Ross, Franck Muller and other watchmakers use QR codes to drive consumers from print to mobile, but this effort could be ineffective since often products cannot be purchased online.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Jaguar enhances New York Auto Show vehicle launches with video content
Jaguar Land Rover North America is enticing consumers to view models that were launched at the New York International Auto Show March 27 with video content and other promotions.
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Montblanc reinforces Meisterstück legacy through storytelling campaign
Montblanc, maker of writing instruments and watches, is pushing the ubiquity of its Meisterstück pen line through a digital consumer storytelling campaign.
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Bergdorf touts accessories range in niche catalog
New York department store Bergdorf Goodman is flaunting its fashion savvy in the latest niche catalog that shows its range of designer shoes, jewelry and bags.
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Gucci, Armani target by gender in Vanity Fair
Gucci, Giorgio Armani, Calvin Klein and Versace placed advertisements for both men’s and women’s products in the April issue of Condé Nast’s Vanity Fair.
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Louis Vuitton, Céline, Mercedes and Hearst – News briefs
Today in luxury marketing – Louis Vuitton film by Love magazine accused of promoting prostitution; On the wings of Céline; Daimler sees first-quarter earnings well below Q4 level; Steven Swartz to succeed Frank Bennack as CEO of Hearst Corp.
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March Madness and the massive impulse buy
This is the time of year when people who would normally never call themselves sports fans care a lot about college basketball.
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Site navigation tips to encourage browsing and buying by fashion and beauty consumers
Here are ideas for using site search navigation to grab the attention of the often-fickle fashion and beauty consumer.
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