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Are low CPCs the new normal for mobile advertising? – Mobile Marketer

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November 8, 2012

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Are low CPCs the new normal for mobile advertising?
With mobile ad rates consistently lower than on desktop – even as mobile customer bases grow – the industry is increasingly concerned about when and even if mobile ad rates will ever start to increase.
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Mobile Web speeds up TV’s second-screen adoption
There is little doubt that brands and publishers are constantly looking to connect with mobile users through television. Although applications have traditionally been used to bridge both channels, marketers need to also eye second-screen mobile Web sites to reach a wide group of users.
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ESPN exec: Mobile creative could be better
NEW YORK – An ESPN executive at the ad:tech 2012 conference said that marketers are facing several challenges in the mobile space, one of which is creative.
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Nielsen exec: Mobile advertising done well shows great promise as branding vehicle
NEW YORK – A Nielsen executive at the ad:tech 2012 conference said that the mobile landscape is growing daily and marketers can effectively use mediums such as mobile advertising to influence shopping and conversion.
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31pc of iOS 6 users pick Google Maps over Apple’s maps feature: report
Over half of iOS 6 users are using Google Maps either exclusively or some of the time over Apple Maps, according to new data from RealityMine.
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