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Are Instagram’s new features strong enough to court brands?

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August 22, 2012

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Are Instagram’s new features strong enough to court brands?
Last week Instagram upgraded its application with a heavier focus on location and social sharing, pointing to how social media sites are increasingly taking a mobile-first mentality. However, with an arsenal of social media options available to marketers, Instagram still might not be a big contender in the space yet for brands.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Disney’s Newsies taps mobile advertising to promote Broadway musical
Disney’s Newsies is using mobile advertising to promote its Broadway show and let users get a sneak peek of the musical via YouTube. 
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H&M bridges social media and mobile with location-based campaign
H&M is putting mobile advertising at the forefront of a social-media fueled campaign that ultimately aims at driving in-store traffic.
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Golf Digest aims for personalized content through companion app
Conde Nast-owned Golf Digest is continuing to mobilize its content with an application that lets users improve their game.
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Rolls-Royce targets new prospects with mobile pre-owned vehicle finder – Luxury Daily
Today in luxury marketing – Rolls-Royce targets new prospects with mobile pre-owned vehicle finder; Are brand ambassadors still relevant for luxury marketers?
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Mobile Marketing Week Sept. 10-14: Register for events
Please register for the authorized events during Mobile Marketing Week Sept. 10-14 in various cities. The events celebrate mobile advertising, marketing and media.
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Is this the year for mobile commerce? Promise and practicality
For the past few years, each year has been heralded as “the year for mobile payments.” Yet, for a variety of reasons, the uptake of mobile commerce has been slower than expected. 
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Correction: Corcoran Group exec: Mobile connects real estate agents with consumers through location, social
On Aug. 20, Mobile Marketer published an article on a Corcoran Group session at the eTail Boston Mobile Shopping Summit. However, the company’s name was spelled incorrectly. Apologies for the mistake. 
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