ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Are Instagram’s new features strong enough to court brands?

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Are Instagram’s new features strong enough to court brands?
Last week Instagram upgraded its application with a heavier focus on location and social sharing, pointing to how social media sites are increasingly taking a mobile-first mentality. However, with an arsenal of social media options available to marketers, Instagram still might not be a big contender in the space yet for brands.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Disney’s Newsies taps mobile advertising to promote Broadway musical
Disney’s Newsies is using mobile advertising to promote its Broadway show and let users get a sneak peek of the musical via YouTube. 
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H&M bridges social media and mobile with location-based campaign
H&M is putting mobile advertising at the forefront of a social-media fueled campaign that ultimately aims at driving in-store traffic.
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Golf Digest aims for personalized content through companion app
Conde Nast-owned Golf Digest is continuing to mobilize its content with an application that lets users improve their game.
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Rolls-Royce targets new prospects with mobile pre-owned vehicle finder – Luxury Daily
Today in luxury marketing – Rolls-Royce targets new prospects with mobile pre-owned vehicle finder; Are brand ambassadors still relevant for luxury marketers?
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Mobile Marketing Week Sept. 10-14: Register for events
Please register for the authorized events during Mobile Marketing Week Sept. 10-14 in various cities. The events celebrate mobile advertising, marketing and media.
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Is this the year for mobile commerce? Promise and practicality
For the past few years, each year has been heralded as “the year for mobile payments.” Yet, for a variety of reasons, the uptake of mobile commerce has been slower than expected. 
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Correction: Corcoran Group exec: Mobile connects real estate agents with consumers through location, social
On Aug. 20, Mobile Marketer published an article on a Corcoran Group session at the eTail Boston Mobile Shopping Summit. However, the company’s name was spelled incorrectly. Apologies for the mistake. 
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