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Pinterest’s mobile strategy still needs work – Mobile Marketer

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August 17, 2012

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Pinterest’s mobile strategy still needs work 
Quickly growing social site Pinterest is ramping up its mobile strategy with new apps for Android, iPhone and iPad. However, the content sharing site still has some work to do to create a truly compelling mobile experience for users.
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Are Facebook’s non-social mobile ads good for brands?
Facebook’s growing focus on non-social ads on mobile and desktop gives marketers potentially powerful new ways to reach the social network’s large user base. However, given Facebook’s strong social heritage, these ads could also annoy consumers if not handled correctly.
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CPGs step up their mobile marketing game

Consumer packaged goods companies are starting to get more innovative in using mobile applications, rich media ads and QR codes to have a more direct relationship with consumers. However, there is still a long way to go before CPGs’ mobile budgets match the potential opportunity here.
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Belvedere Vodka solidifies brand image with Rolling Stone app sponsorship
Moët Hennessy-owned Belvedere Vodka is letting consumers explore its collection of products via an exclusive sponsorship of Rolling Stone’s new Music News application.
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4 tasks critical to mobile branding
Before you allocate significant resources on a mobile campaign, your organization must first address how mobility integrates into your product or service offering.
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