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Are brands delivering on promise of contextually relevant mobile experiences? – Mobile Marketer

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December 18, 2012

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Are brands delivering on promise of contextually relevant mobile experiences?
The ability to deliver contextual experiences is one of mobile’s big promises, for marketers. While many experiences have not lived up to these promises there are signs that 2013 could see a significant jump forward.
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Weight Watchers taps mobile to support long-term behavioral changes via app
Looking to harness consumers’ technology habit to support healthy eating habits, Weight Watchers’ new mobile application helps users track food choices, manage their environment and support long-term behavior changes.
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People goes for news customization via mobile app
Time Inc.’s People magazine is marrying mobile and social with a new news reading iPhone application that lets entertainment fans follow their favorite celebrities.
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USPS expands direct mail initiatives via SMS calls-to-action
The United States Postal Service is letting marketers place SMS calls-to-action, mobile bar codes and digital watermarks on direct mail in an upcoming campaign that will give businesses a two percent discount on qualified pieces.
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Texas Roadhouse drives brand awareness via mobile, social efforts
Texas Roadhouse is making mobile an integral part of its strategy via an initiative that incorporates Facebook Places, foursquare and Instagram.
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Related content: Weight Watchers introduces bar code scanning app to assist dieters as they shop, Texas Roadhouse generates 37pc installation rate for Passbook pass effort, Velti sheds 200 employees in hint of trouble ahead for mobile ad firms – Mobile Marketer, QR codes beat out direct mail in driving response: report – Mobile Marketer, Brands still struggling to harness the power of SoLoMo – Mobile Marketer,

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