Chanel picks sultry brand message to target female Net-A-Porter shoppers
French fashion house Chanel is lending a dark feel to the Net-A-Porter ecommerce site with a black homepage skin and side tower ad that show off its new Coco Noir fragrance.
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Mercedes strengthens sports ties through multichannel Roger Federer campaign
German automaker Mercedes-Benz is strengthening its tennis sponsorships through a new television, social media, event and print campaign starring 2012 Wimbledon Champion Roger Federer and the 2013 GL-Class.
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Are affluent consumers more apt to spend on mobile apps or sites?
Luxury marketers that want to push mobile commerce should develop payment abilities on applications or optimized sites depending on the way that they want to interact with users during the transaction.
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Maker’s Mark shakes up spirits ads with politically-themed campaign
Maker’s Mark is playing off of the 2012 U.S. Presidential Elections through a satirical politically-themed campaign that promotes its brand image and products via social media, events, television and out-of-home ads.
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Condé Nast Britain print, digital publications see increased circulation
Condé Nast Britain publications including Vogue, Tatler, GQ, Brides, Vanity Fair, Glamour and Condé Nast Traveller have all reported increased circulation throughout this year, which means increased visibility options for luxury marketers.
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Celebrity Cruises pushes onboard spa via packages, contest
High-end cruise line Celebrity Cruises is pushing its first onboard AquaSpa by resort spa creator Elemis on the new Celebrity Reflection ship with women- and couple-specific days, new spa offerings and a contest.
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BMW, cruise lines, luxury handbags and automakers – News briefs
Today in luxury marketing – BMW’s ‘demo’ sales boost results; The world’s most-luxurious cruises; Luxury handbags making splash on the auction block; Luxury cars see strong sales despite economic downturn.
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4 tasks critical to mobile branding
Before you allocate significant resources on a mobile campaign, your organization must first address how mobility integrates into your product or service offering.
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