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Apple’s iAds with digital rewards deliver 12x higher click-through rates than standard offers – Mobile Marketer

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February 27, 2013

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Apple’s iAds with digital rewards deliver 12x higher click-through rates than standard offers
IAds offering users a digital reward generate click-through rates as much as 12 times higher than those offering a standard discount such as a percentage off for a purchase, according to a new report from Ifeelgoods.
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Coca-Cola activates CIAA sponsorship via mobile concierge app
Coca-Cola is making the most of its sponsorship of a college basketball tournament via a new browser-based mobile application designed to make sure attendees do not miss any of the activities surrounding the event.
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Tommy Hilfiger exec: ecommerce sales will come with more holistic view of customers
PALM DESERT, CA – A Tommy Hilfiger executive at eTail West said that with the proliferation of new devices and technology, retailers that have been hesitant to embrace online have another chance with mobile to combine the in-store and online experiences to get a better understanding of shoppers.
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L’Oréal Paris taps responsive design to create more personlized mobile experience
L’Oréal Paris has relaunched its beauty site to be responsively designed across all devices, letting users experience a more personlized and uniformed way to browse content whether through smartphones, tablets or PCs.
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Responsive design, crosschannel conversions key to 2013 mobile retail success
PALM DESERT, CA – Developing end-to-end mobile strategies that tap into the different intents that consumers have on multiple devices is a big focus for retailers this year, according to experts at eTail West.
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Five trends to monitor at Mobile World Congress 2013
BARCELONA, Spain – With 70,000 attendees, 1,500 exhibitors and over 100 conference sessions, Mobile World Congress can be an overwhelming experience. On this week, the conference ranges across all aspects of the mobile economy, from hardware and infrastructure to marketing and education.
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Making sense of mobile commerce between NFC, GPS and bar codes
One of the latest hot topics when it comes to consumer behavior is how we have started to use our mobile phones for commerce and, more specifically, as a payment solution.
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