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Apple win unlikely to undo Samsung’s smartphone gains – Mobile Marketer

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August 28, 2012

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Apple win unlikely to undo Samsung’s smartphone gains
While Apple’s influence is significant in the smartphone space – as witnessed by last week’s jury verdict awarding Apple $1.05 billion in damages from Samsung for patent infringement – Samsung has been on a roll of late, a trend that the verdict is likely to do little to stop.
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Dove strengthens social media presence with mobile ads
Unilever-owned Dove is banking on mobile advertising to drive Facebook “Likes” with a new campaign that includes an interactive game.
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Mobile-activated magazine ads double in number: report
According to a new report from Nellymoser, 10.1 percent of magazine advertising pages contained a QR code or other activation mechanism in the second quarter, up from 5 percent a year ago.
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American Express aces US Open sponsorship with mobile
American Express is building on its sponsorship of the United Tennis Association’s U.S. Open with a new round of digital tools that help fans stay connected both at the match and from home.
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Bloomingdale’s ignites in-store Hot event with mobile, social additions – Luxury Daily
Luxury Daily today – Bloomingdale’s ignites in-store Hot event with mobile, social additions; Super buyers identified as powerful luxury shopping group: Forrester.
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Avoid this $47M mobile marketing mistake
Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?
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