Apple tries to kickstart mobile ad business with iTunes Radio
Apple’s recently-launched iTunes Radio is catching the eye of brands such as Macy’s and Pepsi, but based on the manufacturer’s history with mobile advertising, marketers should be wary of pouring substantial money into the music streaming service.
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Google exec: Beautiful multiscreen campaigns not so difficult
NEW YORK – At the Mobile Marketing Association’s SM2 conference, a Google executive debunked four myths regarding multiscreen campaigns and explained that every marketer should be engaging across devices, browsers and channels.
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ABC News readies push notifications revamp to increase relevancy
NEW YORK – Two ABC News executives at the Mobile Marketing Association’s SM2 conference said that the company is experimenting with a new way of sending messages to its readers via a new mobile application, inbox and push alerts.
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Digitas exec: Marketers not putting consumers first with native advertising
NEW YORK – A Digitas executive at the Mobile Marketing Association’s SM2 conference said that although mobile native ad formats are not new to advertising, brands are still trying to figure out ways to deliver relevant content.
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NFL connects displaced football fans to their teams
NEW YORK – An NFL executive at the Mobile Marketing Association’s SM2 conference said that mobile is helping the 50 million displaced football fans in the United States interact with their home teams.
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34pc of marketers have strategic vision in place for mobile: report
A new survey of 400 consumer product and service companies reveals that 40 percent of marketers view mobile as a top priority for their brand and core to their overall marketing strategy but only 34 percent have initiated a strategic vision for mobile or test new tactics.
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