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Apple plots new maps strategy, but unlikely to reach Google’s scale – Mobile Marketer

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March 28, 2013

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Apple plots new maps strategy, but unlikely to reach Google’s scale
Maps-related services have been one of Apple’s few weak points in the mobile space. However, a couple of recent developments suggest the company may be looking to turnaround its maps strategy.
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Hashtag targeting comes of age, driving mobile marketing opportunities: report
The use of hashtags is popular with social media users, many of whom are engaging with the content categorization tool via their mobile devices and are open to marketing campaigns built around hashtags, according to a new report from RadiumOne.
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Coca-Cola powers up American Idol sponsorship with mobile, social
Coca-Cola is leveraging mobile and social in a campaign that appeals to tech-savvy fans of Fox’s American Idol to create a song for musician Carly Rae Jepsen.
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Mazda taps mobile for cross-channel promotion
Automaker Mazda is revving up the marketing for its new Mazda6 sedan by partnering with Paramount Pictures on an initiative to increase application usage through a series of challenges and activities.
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Velti combines analytics, advertising solutions to launch its own mobile ad network
In a sign of the growing market for advertising on smartphone and tablet devices, Velti has launched a new mobile advertising network that is helping brands such as Unilever, M&M’s and McDonald’s increase customer engagement.
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