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Apple’s new messaging, voice opportunities are significant, if uninspired – Mobile Marketer

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June 14, 2016

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Apple opens arms to marketers, unlocking new messaging, voice opportunities
Apple has opened both Siri and iMessage to developers, taking advantage of the significant interest in voice-based services and next-generation messaging to attract marketers and breathe new life into the iPhone.
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Dunkin’ Donuts celebrates mobile ordering rollout with 360-degree video experience
Dunkin’ Donuts commemorated the national rollout of on-the-go ordering for its DD Perks loyalty members by dropping clues on its Snapchat account and creating a dedicated landing page for the new application, featuring a 360-degree video of the world’s fastest Dunkin’ run.
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Microsoft’s LinkedIn acquisition underscores potential in enterprise social media
Microsoft has purchased LinkedIn, which is experiencing strong mobile growth following an application revamp, underscoring the software company’s aspirations to be a big player in enterprise social networking even as the future growth of such digital hubs remains uncertain.
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Ford makes app interface software more widely available to automakers
A slew of major automakers are now able to adopt Ford’s open-source application interface software for their own vehicles, eliminating the need to use software from Apple or Google to enable consumers to access their favorite apps while driving.
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