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Apple loses top spot in brand loyalty for smartphones, tablets
Apple has been dethroned as the leader when it comes to emotional engagement and loyalty for mobile products, with Samsung taking the number one spot for smartphones and Amazon at the top for tablets, according to a new report from Brand Keys.
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Quiznos sees 20pc boost in coupon redemption via location-based mobile ad campaign
Quiznos saw a lot of success when it recently ran a location-based mobile advertising campaign that targeted customers in Portland, OR.
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Heineken mixes up music festival sponsorship with app contest
Heineken is pushing ahead with its application-heavy mobile strategy with a new campaign that encourages consumers to create their own music tracks for a chance at winning a trip for two to the Ultra Music Festival.
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San Antonio visitor’s bureau sees 60pc engagement rate for rich media campaign
A recent rich media mobile ad campaign from the San Antonio Convention and Visitors Bureau saw over 60 percent of targeted consumers engage with the ad, spending an average of 19 seconds in the ad.
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CBS’ Super Bowl XLVII live streaming rakes in 3M unique visitors
Consumers turned to their tablets and PCs to tune-in to this week’s Super Bowl, which set several new records for live broadcasts.
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