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Apple bets augmented reality will drive next wave of mobile growth – Mobile Marketer

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March 20, 2013

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Apple bets augmented reality will drive next wave of mobile growth
Apple has been awarded a new patent related to an augmented reality system, making it the latest handset manufacturer to place a bet that the technology will play a key role in next generation mobile experiences.
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Coca-Cola 360-degree multichannel marketing campaign strengthens NCAA sponsorship
Coca-Cola is gearing up for the upcoming NCAA March Madness tournament with an interactive 360-degree multichannel campaign that encompasses mobile, digital, television and social.
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85pc prefer mobile apps over mobile Web: Compuware
Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware.
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China Glaze rolls out mobile app for repeat usage
Beauty brand China Glaze is dipping its toes into mobile with a new application that lets consumers virtually try on nail polish and share content with friends and family members.
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Answers.com brings interactive features to mobile site
Online destination Answers.com has launched a mobile site that lets users swipe their finger across smartphones and tablets to reveal answers to search queries.
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