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Apple fires up iOS ecosystem with social push – Mobile Marketer

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December 4, 2013

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Apple fires up iOS ecosystem with social push
Apple has taken a much-anticipated step toward social media with its purchase of Topsy, opening the door to more relevant user experiences that could help it sell more ads.
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Calvin Klein, Twentieth Century Fox latch onto Tumblr for content boost
Calvin Klein, Twentieth Century Fox and Turner Broadcasting are a few of the launch brands that are testing a new mobile ad format from Tumblr that plants a piece of content around popular and trending content.
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Urban Outfitters drives mobile engagement with news feed strategy
Urban Outfitters has added a news feed to its mobile application to encourage repeat visits and help consumers stay up to date with the retailer’s happenings.
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19 mobile health apps earn new certification seal
Great Call, Power 20 and eight other medical and healthcare application developers’ apps are the first in the United States to meet new health certification standards.
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Mobile Minutes: Applebees, Windows, tablets, Thirdlove
Today in mobile marketing – Applebee’s to serve tablets at every table; Windows smartphones starting to specifically undermine iPhone demand; The tablet market will close out the year with a huge fourth quarter, and grow 74pc in 2013; ThirdLove’s techie take on bra shopping debuts gift card.
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