Google, FTC agreement could make mobile more hospitable for smaller players – Mobile Marketer

January 4, 2013

Google, FTC agreement could make mobile more hospitable for smaller players
Google has reached an agreement with the Federal Trade Commission over its antitrust suit that will give competitors greater access to its mobile patents and could mean fewer patent-related lawsuits.
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Apple falls behind in innovating app distribution, discovery: report
In an assessment of leading app distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.
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CBS connects users to programming with second-screen app
CBS is hopping on the second-screen bandwagon with a new iPad application that brings fans synced experiences for some of their favorite shows.
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Chex Party Mix bolsters social media impressions via mobile
General Mills’ Chex Party Mix is leveraging mobile to help the brand rack up Facebook “Likes” through a new advertising campaign.
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