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Apple curbs iAds control in a win for marketers, publishers and Facebook – Mobile Marketer

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January 15, 2016

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Apple curbs iAds control in a win for marketers, publishers and Facebook
Reports that Apple is stepping back involvement with its iAds mobile advertising platform to give publishers more control – and money – is an important and necessary shift towards a more open stance the company hopes will boost both its iAds and Apple News products amid stiff competition from Facebook.
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Toyota sparks customized storytelling via 100,000 targeted video ads
Working with 100 interchangeable clips, Toyota is reaching Facebook users with video ads for the RAV4 that are customized for each viewer, resulting in more than 100,000 different spots.
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Axe’s new campaign celebrates individuality with Instagram video series
Unilever’s Axe brand is positioning itself as a fixture in men’s grooming habits with a series of 15-second videos offering quick styling tips, borrowing a page from the playbook for beauty brands targeting millennial women.
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TBS’s Binge-A-Thon event includes personalized video on social media and fan interaction
TBS is pairing binge watching with social media for its new series premiere in which all episodes will air in one day while simultaneously sharing pushes on social channels, creating an interactive event cognizant of consumer interests.
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