Apple bares teeth in struggle for mobile dominance
Apple is looking to hit Google where it hurts with a newly revamped maps service that could attract lucrative iOS users away from the search giant’s offerings.
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Has Android’s smartphone market share topped out?
While the number of Android devices being activated on a daily basis continues to grow, reportedly reaching 900,000 recently, the rate of acceleration is leveling off.
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Target, Google and ESPN execs among those appointed to MMA board
In a sign of the growing importance of mobile marketing to American enterprise, industry-leading mobile marketers from companies such as Target, Google, ESPN and CNN and others have been elected to the Mobile Marketing Association’s North American Board of Directors.
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Google exec: Mobile changes a brand’s value proposition
NEW YORK – A Google executive at the 2012 MMA Forum said that over the past year, the company has seen a shift in clients just beginning to understand mobile to more companies wanting to invest in mobile.
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Ace Hardware campaign delivers 2.5x industry average with purchase intent
NEW YORK – A Weather Channel executive at the 2012 MMA Forum said that a recent mobile campaign with Ace Hardware points to the effectiveness of geolocation and targeting, with approximately 61 percent of users interested in buying from the company after seeing the mobile ad.
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Mobile threads together stories: Razorfish exec
NEW YORK – A Razorfish executive at the 2012 MMA Forum said that mobile has the ability to bring together multiple channels and needs to be treated as more of a strategy than a tactic.
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Hennessy goes with video, authenticity assurance for app focus – Luxury Daily
Luxury Daily today – Hennessy goes with video, authenticity assurance for app focus; Dior sticks to imagery, video in online makeover.
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Tablets will soon be top, driving engagement and consumer relevance
When it comes to tablets and their ability to engage consumers and entice them with marketing messages, we have not even scratched the surface.
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