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Apple’s triple play in mobile advertising: Devices, impressions and monetization – Mobile Marketer

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December 12, 2012

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Apple’s triple play in mobile advertising: Devices, impressions and monetization
Apple dominated the mobile advertising sector in 2012 with the most successful new device – the iPhone 5 – the largest share of ad impressions and the biggest moneymaker – the iPad, according to a new report from Opera Software.
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McDonald’s tries its hand at mobile rich media
McDonald’s is no stranger to mobile advertising and has relied on the channel heavily throughout the year. Instead of going the traditional banner ad route, the fast food giant is incorporating rich-media into the mix to promote a variety of products, most notably its 20-piece chicken nuggets.
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Mars ups brand-building efforts through mobile game
Mars-owned M&M’s has launched a mobile game to not only bolster brand awareness, but also entice candy enthusiasts.
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Bud Light gets ball rolling for Super Bowl with QR code-enabled sweepstakes
Budweiser is gearing up for next year’s Super Bowl game with a retail promotion and sweepstakes for its Bud Light brand that includes QR codes to drive entries.
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Purina builds on mobile app success with new photo-sharing entry for Friskies
Nestlé Purina Pet Care Co. continues to make mobile applications a big focus of its engagement strategy with the new Catify Yourself app for its Friskies brand.
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Related content: Is mobile hastening the end of predictable behavior? – Mobile Marketer, Does Wall Street have the knives out for Apple? – Mobile Marketer, Tablet paid search spend eclipsed smartphones in Q4: report – Mobile Marketer, McDonald’s solidifies mobile reign with new app, rich media advertising campaign – Mobile Marketer, Making the most of a mobile video pre-roll – Mobile Marketer,

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