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Twitter jumps ahead of Facebook with targeted display advertising – Mobile Marketer

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September 11, 2013

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Twitter jumps ahead of Facebook with targeted display advertising
While much of the talk around mobile and social advertising has been around native advertising, Twitter’s acquisition of MoPub steers the company in another direction with a game plan that positions the company more heavily in display.
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Apple’s mcommerce push not enough to boost iPhone’s shrinking role
Perhaps the most exciting news to come out of Apple’s new iPhone introduction yesterday was a built-in fingerprint scanner. However, overall the iPhone 5C and 5S launches lacked the kind of break-through news needed to break Apple out of its current slump.
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Ancestry.com’s own mobile purchase flow outperforms Google Play’s one-click solution
By using a testing and optimization strategy, Ancestry.com determined that the additional transactions provided by a simpler purchase experience on Google Play did not outweigh the additional revenue generated by sending visitors to its own mobile purchase flow.
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Mercedes-Benz fashion designers enhance show experience through interactive app
Fashion designers that are participating in this year’s Mercedes-Benz Fashion Week are offering new augmented reality features to attendees within the Reel Code Media mobile application.
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Relativity launches in-app campaign to spark movie engagement
Movie studio Relativity has launched a native mobile advertising program for its new film “The Family” within the Trailerpop mobile application.
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