Twitter jumps ahead of Facebook with targeted display advertising
While much of the talk around mobile and social advertising has been around native advertising, Twitter’s acquisition of MoPub steers the company in another direction with a game plan that positions the company more heavily in display.
Please click here to read the entire story on Mobile Marketer

Apple’s mcommerce push not enough to boost iPhone’s shrinking role
Perhaps the most exciting news to come out of Apple’s new iPhone introduction yesterday was a built-in fingerprint scanner. However, overall the iPhone 5C and 5S launches lacked the kind of break-through news needed to break Apple out of its current slump.
Please click here to read the entire story on Mobile Marketer

Ancestry.com’s own mobile purchase flow outperforms Google Play’s one-click solution
By using a testing and optimization strategy, Ancestry.com determined that the additional transactions provided by a simpler purchase experience on Google Play did not outweigh the additional revenue generated by sending visitors to its own mobile purchase flow.
Please click here to read the entire story on Mobile Marketer

Mercedes-Benz fashion designers enhance show experience through interactive app
Fashion designers that are participating in this year’s Mercedes-Benz Fashion Week are offering new augmented reality features to attendees within the Reel Code Media mobile application.
Please click here to read the entire story on Mobile Marketer

Relativity launches in-app campaign to spark movie engagement
Movie studio Relativity has launched a native mobile advertising program for its new film “The Family” within the Trailerpop mobile application.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free