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Apple’s focus on mobile tracking issues poised to drive ROI, ad budgets – Mobile Marketer

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Staff reports

Apple’s focus on mobile tracking issues poised to drive ROI, ad budgets
Starting today, Apple will no longer accept applications that use a device’s Unique Device Identifier to track users in an attempt to get marketers to embrace its own tracking standard, the Apple Identifier or IFA.
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Cadillac tests rich media ads with up to 2.38pc CTR
Cadillac recently tested several formats of rich media mobile ads around the new launch of a new vehicle to drive brand awareness, with click-through rates reaching up to 2.38 percent.
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Pepsi aims to propel product trials via mobile
Pepsi is rolling out a mobile and Web site that leverages social media and video to drive product samples of its Next beverage.
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Lego takes app efforts up a notch with Batman initiative
Lego has launched its fourth application for Apple devices that integrates with Warner Bros.’ Batman franchise to let consumers play a series of games and activities.
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