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Apparel, accessories excelling at native ads with 82pc growth year-over-year – Luxury Daily

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May 19, 2016

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Loyalty programs still effective in China, but declining worldwide: report
The affluent classes are quickly losing interest in loyalty programs, according to new research from Collinson Group.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Apparel, accessories excelling at native ads with 82pc growth year-over-year
As consumers tire of banner and pop-up advertisements, native advertising content has provided brands and publishers with less intrusive options to communicate their messages.
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Gucci applies latest fabric motifs to limited-edition chairs
Gucci’s Alessandro Michele is trying his hand at home furnishing design in a collaboration with shelter publication Cabana magazine.
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Lawsuit alleges safety and performance issues in BMW i3 models
German automaker BMW is fighting allegations of defects in its electric i3 vehicles.
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Snapchat’s shoppable ads can unlock data, sales if relevant
Snapchat’s new shoppable advertisements could solve past issues with a lack of return-on-investment data on the mobile messaging application through more seamless and direct calls-to-action, as long as retailers are wary of being intrusive.
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As travel expands, consumer segmentation offers best practice hints
The ongoing increase in travel will be led by even higher growth rates in the luxury price tier, according to a new report from Amadeus.
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Louis XIII unifies French artisanal know-how for charity auction
Cognac-maker Louis XIII is paying tribute to its history of luxurious travel with help from fellow French craftsmen.
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Burberry, Tiffany, Panerai and Fairmont – Live news
Luxury Daily’s live news from May 18 – Burberry lays out cost-cutting measures following revenue decline; Tiffany sued by former employee for alleged religious discrimination; Panerai dives into brand history through Florentine exhibit; Fairmont, Le Labo partner to offer olfactory exploration.
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Handbags, Alibaba, cruise lines and real estate – News briefs
Today in luxury marketing – Moneybags: Is the frock-market the new stock-market?; Alibaba’s Ma cancels speech after row with anti-counterfeiting group; A bright horizon for cruise lines as luxury sea travel surges; Luxury real estate’s new weapon: Celebrity brokers.
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Luxury is meaningless. Or why millennials want more than just a brand
With many alternatives to choose from, millennials demand better value for their money and greater real-time curation from their luxury brands. They will not accept a brand’s status at face value, preferring to unearth information for themselves.
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Sales tips for reaching HR professionals
HR professionals get a heavy dose of sales and marketing messaging on a daily basis. Most of it ends up in the proverbial or literal trash can. Money wasted.
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