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App reviews see major impact despite big brand name: Apptentive – Mobile Marketer

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June 7, 2016

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App reviews see major impact despite big brand name: Apptentive
Well-known marketers must be wary of assuming their big name will be enough to hold on to consumers without a well-designed mobile strategy for applications today, with users 8.16 times more likely to download a positive-rated app, according to Apptentive.
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Gillette redirects users who search questions to ask their fathers
Procter and Gamble’s shaving brand Gillette is attempting to bring fathers and sons back together for Father’s Day by intercepting mobile and online how-to searches and targeting them with ads that prompt users to ask their fathers instead.
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Vivino sees app open increase through AI-developed newsletters
Online wine hub Vivino is driving application opens through automated links in its email newsletter individualized for each reader, an example of how data and artificial intelligence-enabled platforms can drive personalization with positive results.
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Audi ups driver connectivity by embedding SIM cards into new models
German automaker Audi is equipping a number of its new models with a SIM card to unlock the advantages of its connected infotainment services.
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