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App discovery still an ongoing struggle for marketers
App discovery is still a critical challenge for marketers to overcome and many are struggling with how to best solve the problem.
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Grey Goose leverages Instagram, Pinterest to strengthen mobile, social campaign
Grey Goose is driving awareness for its new Cherry Noir vodka with a new initiative that incorporates Instagram and Pinterest.
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Amazon gains, Apple loses in DOJ ebook price-fixing settlement
It is likely that ebook prices will soon start dropping as a result of a settlement reached between the Department of Justice and several book publishers last week.
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The power of location-based technology – Mobile Commerce Daily
Mobile Commerce Daily today – The power of location-based technology; Branded shopping apps drive unplanned purchases: report.
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Lexus embraces mobile social to target tech-savvy consumers
A multichannel marketing campaign for the 2013 Lexus ES includes a tie-in with social aggregation magazine app Flipboard to showcase the vehicle’s features.
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How to engage smartphone shoppers and use showrooming to your advantage
Retailers despise showrooming because they are assuming all the risk by stocking products and gaining none of the benefit of the sale, which is lost to a lower-priced, online-only seller or a competitor.
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