Brazil’s state of emergency reflects dismal outlook despite impending Olympics
With the Olympics just a month-and-a-half away, Rio de Janeiro state governor Francisco Dornelles declared a state of emergency to procure sufficient funding.
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Miu Miu puts lens on maverick femininity in youthful eyewear campaign
Prada-owned Miu Miu is slowing things down in a desert oasis to highlight the laid-back appeal of its Scenique sunglasses.
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Anya Hindmarch gets pixelated for UGC photo-editing app
British accessories label Anya Hindmarch is showing that it is cool to be square in a mobile application effort that brings its autumn/winter 2016 collection to life.
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Montblanc updates retail strategy to account for consumers’ multi-sensory expectations
Germany’s Montblanc has unveiled a newly developed global retail concept that emphasizes the importance of a multi-sensory in-store experience.
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Mercedes exposes quality craftsmanship to promote delivery vans
German automaker Mercedes-Benz’ Vans division is distancing competitors with a series of online films.
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Which next-generation attribution strategies should marketers have on their radar?
As mobile attribution continues to be a hotly contested subject, brands will need to place a higher focus on a new generation of smartphone advertisements that consume less bandwidth, reach for higher standards and showcase how consumer resistance to intrusive ads can be sidestepped.
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Louis Vuitton, Gucci, Porsche and Condé Nast – Live news
Luxury Daily’s live news from June 20 – Louis Vuitton drops fall campaign with superstar support; Gucci promotes personal expression through expanded customization; Porsche cruises with skateboarders to prove headlights’ edge; Condé Nast launches data offering to boost advertiser ROI.
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Ferragamo, Russia, Neiman Marcus and supercars – News briefs
Today in luxury marketing – Italy’s Ferragamo CEO sees no let-up in luxury sector slowdown; Is the worst over in Russia?; Neiman Marcus managing in rough times; Why can’t you get your $300K supercar with a stick shift?
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Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?
CANNES, France – This publication’s correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France.
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Running an effective SMS campaign in this environment
With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.
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