Luxury Women to Watch 2017
Luxury Daily’s Luxury Women to Watch 2017 list celebrates the smart women who are expected to make a difference in the luxury business in 2017.
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Luxury rings in Chinese New Year with gifting ideas, festive activities
Ahead of Lunar New Year on Jan. 28, luxury retailers are looking to woo Chinese travelers with culturally-inspired campaigns and specially designed collections.
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Dior teases fragrance campaign in a move to excite consumers
French fashion house Christian Dior has released a trailer for its latest campaign that includes a dramatic dance performance, as more fashion brands become entertainment and art providers.
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Win customer loyalty through personalized interactions across purchase journey
Retailers often overestimate what is necessary to create a positive customer experience and drive loyalty, aiming for a deeper emotional connection than consumers expect, according to a new report from InMoment.
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Anya Hindmarch customizes SMS with Sticker Shop emojis
British accessories maker Anya Hindmarch is bringing its sticker concept to mobile with the debut of branded iMessage emojis.
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Poltrona Frau creates emotional appeal through contemporary vignettes
Italian furniture maker Poltrona Frau is focusing on the stories that happen around its designs in a series that zooms in on one realistic home.
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Location-targeted mobile ad spend will reach $32B by 2021: report
Location-targeted mobile ad spend is expected to make up 45 percent of mobile ad spending by the year 2021, according to a new report on the subject from BIA/Kelsey.
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Report available: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Jimmy Choo, Marc Jacobs, Safilo and LVMH – Live news
Luxury Daily’s live news from Jan. 26 – Jimmy Choo revenues up 15pc due to accelerated retail growth; Marc Jacobs’ admiration of Frances Bean Cobain results in campaign appearance; Safilo Atelier goes step above luxury fashion with conceptual, couture eyewear; LVMH “cautiously confident” for 2017 after fiscal 2016’s momentum.
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British Vogue, Louis Vuitton, BMW and luxury homes – News briefs
Today in luxury marketing – British Vogue seeks applicants for Alexandra Shulman’s job; Louis Vuitton’s Sloane Street store robbed; BMW details plan to build X1 at Dutch contract manufacturer; Luxury home sales continued to slump in the fourth quarter.
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Editorial calendar for 2017
Here is a list of live and digital events covered, partnered with or hosted by Luxury Daily, as well as features produced by the publication.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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