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Announcing the launch of the Mobile Marketing Summit seriesBy
This publication’s parent has launched the annual holiday-focused Mobile Marketing Summit, marking an expansion of the company’s conference strategy and offerings to readers and advertisers.
The first Mobile Marketing Summit will be held Sept. 2 in New York at the National Museum of the American Indian, a Beaux Arts Smithsonian museum in downtown Manhattan. Targeting senior executives and decision-makers at brands, ad agencies, publishers, retailers and service providers, the East Coast summit will be followed a few months later by a West Coast event.
“Our previous events have proved that conferences we organize versus the myriad others have a strong editorial slant with a single intention: to inform and educate marketers looking for mobile strategies and ideas in the multichannel context,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily.
“The Sept. 2 event is focused entirely on holiday strategies incorporating mobile into the multichannel mix from a marketing and commerce perspective,” he said. “Mobile’s now entering a new stage of growth where an accumulating audience using the medium demands a consumer-friendly mobile marketing and commerce presence or risk alienation from those expecting the same experience on mobile as they do online and in-store.”
The New York summit is limited to around 200 executives on a first-come, first-served basis.
Holiday summit kicks things off
Titled “Mobile Marketing Summit: Holiday Focus 2010,” the daylong event features keynotes from senior executives at Kenneth Cole and Waterford Wedgwood Royal Doulton, with an indepth look at Kraft Foods and Steve Madden’s holiday mobile tack.
Speakers from Microsoft, AT&T, Verizon Wireless, USA Today, National Geographic, Neustar, Weather Channel, Millennial Media and Forrester Research are among others who will share ideas, research, best-practice tips and case studies.
“This holiday season will mark the first time where mobile will play a key role in marketing, shopping and buying decisions,” Mr. Alam Khan said. “To not have a mobile element in the holiday marketing and commerce outreach will mean a lost opportunity for brands to get closer to customers and prospects.”
The Mobile Marketing Summit is priced at $495 to cover the conference and breakfast, lunch and a cocktail reception at day’s end.
Sponsors of the holiday Mobile Marketing Summit include Millennial Media, Netbiscuits, OpenMarket, Siteminis and Usablenet. For sponsorship information, please contact firstname.lastname@example.org.
In addition to the Mobile Marketing Summit, a sister Mobile Commerce Summit – also called the Mcommerce Summit – will also debut to discuss high-level mobile commerce issues for brands, retailers and ecommerce and mobile commerce service providers. The summits will have East Coast and West Coast editions.
“Delegates to the Mobile Marketing Summit and its sister Mobile Commerce Summit will notice that these two conference brands will hew closely to our publications’ model – only the facts, issues and analysis that help with smarter decision-making with mobile advertising, marketing, media and commerce,” Mr. Alam Khan said.
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