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Analytics are critical to mobile advertising’s future – Mobile Marketer

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August 31, 2012

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Analytics are critical to mobile advertising’s future
The mobile industry is getting to a point where marketers are looking past the initial click-through and diving deeper into user engagement.
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Budweiser pushes mobile streaming for inaugural music festival
Budweiser is wagering on mobile as a primary medium for consumers to stay connected to their favorite musicians during the brand’s first “Made in America” music festival.
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DirecTV teams up with Viggle to reward television viewers
DirecTV is delivering exclusive rewards to its customers for checking into their favorite television shows using the Viggle mobile application.
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Marketers should allocate 7pc of budgets to mobile: MMA
Marketers are spending significantly less than they should on mobile and are losing out on sales and profits as a result, according to a new report from the Mobile Marketing Association.
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Pandora’s mobile monetization strategy is working
Pandora is proving to be one of the early success stories when it comes to monetizing mobile via advertising, with the company reporting that its mobile revenue in the second quarter was up 86 percent from a year ago.
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Swarovski expands on-the-go offerings via mobile-exclusive Elements magazine
Today in luxury marketing – Swarovski expands on-the-go offerings via mobile-exclusive Elements magazine; Saks calls attention to revamped shoe floor via all-encompassing digital efforts.
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Mobile spells effective and affordable opportunity for SMBs
If nearly three out of four people look at mobile ads as some sort of personal invitation, it means that the market is rife with opportunity. But why should the brand advertisers have all the fun?
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