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American Express taps Seamless to expand cardmember offeringsBy
American Express is adding Seamless to its Blue Savings Program and offering eligible cardmembers a $10 statement credit for every four orders of $15 they make on Seamless’ Web site or mobile applications.
To be eligible to receive the statement credit, cardmembers can enroll in the offer by going to http://www.americanexpress.com/bluedining. Consumers can choose to enroll with a Blue from American Express, Blue Cash, Blue Cash Everyday, Blue Cash Preferred, Blue Sky or Blue Sky Preferred Card.
“Customer satisfaction and relationships with our restaurant partners inform everything we do, from our mobile initiatives to our recent acquisition of MenuPages to our partnership with American Express,” saidRyan Scott, vice president of marketing at Seamless.
“Many of our users are already American Express cardmembers, and they can benefit from this partnership immediately,” he said. “It also further affirms our commitment to our restaurant partners to drive them business, both in the form of new customers who will be introduced to our service through American Express and repeat business from loyal members who will be rewarded through this program.”
American Express is a global services company, providing customers with access to products, insights and experiences.
Seamless is a source for local restaurant information and online ordering.
Via the new initiative, American Express is letting cardmembers receive up to $120 in statement credits from now through Oct. 31, 2012.
Additionally, the Blue Savings Program from American Express offers eligible cardmembers additional money-saving offers including hotel room upgrades and food and beverage credits at Enterprise Rent-A-Car, Alamo car rental, Hertz car rental, 1800Baskets.com, 1800Flowers.com, Atlantis Paradise Island, Regent Seven Seas Cruises, Fleming’s Prime Steakhouse & Wine Bar and McCormick & Schmick¹s Seafood Restaurants.
“Mobile resonates with our mission of streamlining the process of finding and ordering food for pickup and delivery,” Mr. Scott said. “Ordering food on-the-go is extremely convenient for our customers, whether they’re leaving work, heading home from the gym or en route to a friend’s apartment.
“We’re currently seeing more than 20 percent of peak day orders placed on mobile devices and will process well over 1 million mobile transactions by year end across iPhone, Android and BlackBerry,” he said.
American Express has been increasingly ramping up its mobile strategy in the past year.
Most recently, American Express and foursquare teamed up to offer cardmembers exclusive mobile offers from H&M, Sports Authority and Union Square Hospitality Group.
The partnership enables American Express cardmembers to link their foursquare accounts to their cards to load and redeem merchant specials. The partnership also lets consumers redeem offers without the need for coupons, special codes or by having to show their mobile devices to cashiers at the point-of-sale.
“Mobile is a natural extension of our Web-based offering,” Mr. Scott said. “According to Google, 30 percent of all food-related searches occur on mobile devices – and with one in every two Americans now using a smartphone according to Nielsen, mobile is increasingly entwined in everyday life.
“We’re always adding more restaurant partners and are currently working to implement MenuPages’ vast resource of restaurant menus and user-generated reviews into our comprehensive database,” he said. “We will continue web and mobile development in order to provide the best possible user experience.”
Rimma Kats is staff reporter on Mobile Commerce Daily, New York
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