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American Express taps app for exclusive insider’s guide – Luxury Daily

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May 16, 2012

Amex London app

Marc Jacobs pushes menswear via desert-set social video
Apparel and accessories brand Marc Jacobs is bringing its spring/summer 2012 menswear collection to the desert in a social video that highlights sunglasses, clothing and bags in a rugged setting and provides item pricing.
Click here to read the entire story on Luxury Daily

50pc luxury goods spend from Asian markets: Bain & Co
Factors including increased investments in emerging markets and ecommerce are the prominent factors that are expected to propel luxury goods spend 6-9 percent each year until the middle of the decade, according to findings from a study from Bain & Co.
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Harrods customizes summer shopping via e-boutique
London-based department store Harrods is pushing summer fashion and beauty in a digital shopping guide and e-boutique presented by occasions that affluent consumers would likely celebrate.
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NowManifest acquisition to improve Condé Nast Web presence
Condé Nast subsidiary Fairchild Fashion Media will acquire Fashion Networks International, best known for its curated blog portal NowManifest, in a move that is likely to increase the publishing giant’s Web presence at a crucial time.
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American Express taps app for exclusive insider’s guide
American Express is using a mobile application for an insider’s look to London that offers special discounts, reviews and events only for cardholders.
Click here to read the entire story on Luxury Daily

Bergdorf Goodman shows off beauty counter in direct mail catalog
Bergdorf Goodman is continuing its focus on beauty in a niche catalog that shows fragrances, cosmetics and creams from luxury brands such as Prada, Chanel, Valentino and Tom Ford.
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Saks, Paul Smith, Millennials and menswear – News briefs
Today in luxury marketing – Saks shares pummeled after luxury giant misses revenue expectations; Paul Smith returns to China; Millennials: Young, broke and spending on luxury; Retailers bullish on Father’s Day.
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Marketing your mobile products by leveraging social media
Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.
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