Marc Jacobs pushes menswear via desert-set social video
Apparel and accessories brand Marc Jacobs is bringing its spring/summer 2012 menswear collection to the desert in a social video that highlights sunglasses, clothing and bags in a rugged setting and provides item pricing.
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50pc luxury goods spend from Asian markets: Bain & Co
Factors including increased investments in emerging markets and ecommerce are the prominent factors that are expected to propel luxury goods spend 6-9 percent each year until the middle of the decade, according to findings from a study from Bain & Co.
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Harrods customizes summer shopping via e-boutique
London-based department store Harrods is pushing summer fashion and beauty in a digital shopping guide and e-boutique presented by occasions that affluent consumers would likely celebrate.
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NowManifest acquisition to improve Condé Nast Web presence
Condé Nast subsidiary Fairchild Fashion Media will acquire Fashion Networks International, best known for its curated blog portal NowManifest, in a move that is likely to increase the publishing giant’s Web presence at a crucial time.
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American Express taps app for exclusive insider’s guide
American Express is using a mobile application for an insider’s look to London that offers special discounts, reviews and events only for cardholders.
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Bergdorf Goodman shows off beauty counter in direct mail catalog
Bergdorf Goodman is continuing its focus on beauty in a niche catalog that shows fragrances, cosmetics and creams from luxury brands such as Prada, Chanel, Valentino and Tom Ford.
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Saks, Paul Smith, Millennials and menswear – News briefs
Today in luxury marketing – Saks shares pummeled after luxury giant misses revenue expectations; Paul Smith returns to China; Millennials: Young, broke and spending on luxury; Retailers bullish on Father’s Day.
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Marketing your mobile products by leveraging social media
Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.
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