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American Express introduces Zync card via mobile ads
American Express is targeting a new generation of card members by promoting the Zync card via banner ads found on mobile applications and optimized sites.
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Versace, H&M collaboration: brand erosion or harsh reality?
Italian fashionhouse Versace will release its first collection for mass-retailer H&M, leading experts to dispute whether this marketing ploy is savvy or a slippery slope.
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Loyalist expectations determine brands’ customer experience strategy: Forrester
NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
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Audi rewards loyalists with limited-edition sports car
Audi has created its first limited-production sports car targeted at the German automaker’s loyal R8 enthusiasts.
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Consumer data should influence customer experience: Acxiom exec
NEW YORK – Creating a personalized, meaningful customer experience should be the main focus for brands, according to experts at the Forrester Customer Experience Forum 2011.
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Customer satisfaction drives all other company aspects: SAP exec
Customer satisfaction and enabling employees to help a brand deliver customer experience is what drives everything else in a company, according to a panel at the Forrester Customer Experience Forum 2011.
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Jetsetter, De Beers and Lexus – News briefs
Today in luxury marketing – Spire to take on Gilt Groupe’s Jetsetter; De Beers toasts new book.
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