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American Eagle Outfitters ramps up mcommerce strategy with iPhone app

December 29, 2011

Retailer American Eagle Outfitters has rolled out an iPhone application that lets fashion-savvy consumers shop the latest looks and get exclusive deals via their mobile device.

In addition to a mobile app, the company also has a mobile-optimized site. The American Eagle iPhone app is available for free download in Appleā€™s App Store.

American Eagle Outfitters offers on-trend clothing, accessories and personal care products.

Via the mobile app consumers can scan items and add them to their wishlist or share them with friends and family via SMS, email or Facebook.

Additionally, consumers can use the AE Holiday Gift Guide to help them shop for items.

The app also features a Style Mixer that lets users create different looks.

Consumers can also get updates on the latest trends and looks with Trends of the Week and Looks to Live In features.

The American Eagle iPhone app lets consumers earn extra AEREWARD$ points for signing in, buying stuff, checking in to stores and by scanning items with their mobile device.

Users can also locate stores and read reviews to see what others have to say about certain products.

Consumers can browse deals via the iPhone app

Mobile advancement
Over the past years, American Eagle has been ramping up its mobile strategy.

Last year, American Eagle Outfitters encouraged consumers to shop and participate in mobile challenges at its Times Square flagship store in New York as part of a fundraising campaign where the retailer will donate $5 for every completed challenge.

The company worked with Scvngr to use its mobile location-based game app. American Eagle Outfitters donated $5 to Big Brothers Big Sisters of America after each completed challenge and Scvngr matched every donation for a total of $10 donated for every completed challenge (see story).

Most recently, American Eagle Outfitters continued its push in the mobile commerce space via a new partnership with Google Wallet.

American Eagle is educating consumers on how to use the Google Wallet with in-store demonstrations in New York. Google Wallet is currently being used at American Eagle locations in Los Angeles, San Francisco, Chicago, Washington and New York (see story).

Final Take
Rimma Kats is staff reporter on Mobile Commerce Daily, New York

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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